“A quick jaunt to Yahoo’s search page tells you everything you need to know about the company’s ideas about search: it wants you to stay on Yahoo’s pages and look around. But Google doesn’t feel that way. It’s of the opinion that the less time you spend using Google search results, the more often you’ll go back instead of using a competitor’s service. Think about that for a second. Doesn’t that run directly against everything we know about the Web? Practically every site is designed to keep you there. How many times have you tried to click links in a blog post, only to find that it links you back to another section of the same site? It happens all the time. Basically, more Web sites try to keep you from going elsewhere for fear that you will never come back. But Google doesn’t worry about that.”
Google’s search secret: It gets rid of you
