“Promotions work when they’re seen as generous or unique or tied into our needs and dreams. They also work as brand builders when they’re so ubiquitous we associate the brand with the event itself.”
Seth Godin, from Seth’s Blog
I like that he’s right and that this applies over a variety of industries. This is *not* just music or insurance (what the original post was referencing). It’s about using your head when trying to figure out what you can do to reward and spread the word.
</end marketing speak>
