“The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.”
Google and Creator of ‘Family Guy’ Strike a Deal - NYTimes.com
God, I love reading and talking about distribution.
