“Attention label folk: If you can’t market yourselves, how on earth are you able to effectively market your artists? A record label is a promise. It defines an aesthetic standard - a set of assumptions. If you keep your promises your brand builds equity. If you don’t, no one cares about what you have to say - everyone loses (label, artist and consumer).”
Jesse Kanne, Sr. Director of Digital Strategy at Capitol/Virgin EMI Music
