“If you can live the role, really be in it, and be transparent about your motivations, putting on a show is productive and highly leveraged. If you work in customer service, marketing yourself as friendly (and being friendly!) is far more effective than just acting however you feel in any given moment, isn’t it? That’s because, if you’re good at it, you realize that becoming a friendly customer service marketer is exactly what you need to do. Not pretend to be friendly, actually be friendly.”
Seth’s Blog: Let’s put on a show
Thank you, Seth Godin
