February292008

QQ: What is the fastest “0 to global” brand?

dihard:

Basically, what brand (company, product, person, any entity that holds a brand identity) do you think gained awareness the fastest. Reblog your answer, if you’re so inclined. TBC Monday (taking a snowboard trip to Stowe this weekend). 

In comparison to a lot of the other well known brands, I think Google has become a household name in a relatively short amount of time. I’m using them as an exampler of a brand that gained identity in a good way.  Some companies became notorious very quickly overnight, like Enron, because of scandal.    

You speak by Magic