Leaked screenshots of Tumblr's new front page [Exclusive]
Tumblr founder David Karp plans to make money off his microblogging platform — the one used by Julia Allison as well as dirtier, more creative types mostly found in San Francisco’s Mission District and Brooklyn’s Williamsburg — by creating a front page kind of like Digg’s. Except on Tumblr Radar, a video, post or image’s popularity will be determined by how many times its “reblogged.” The idea is to help users discover other Tumblr blogs while serving them brand ads. Karp was…

Mixed reaction to this if it’s true. I kind of hate that it’s making posts popularity contests, but at the same time, hmmmm.