“I am someone who believes, quite frankly, that it is one person, one cup, one person, one shopping bag, one person, one parking pass, that will change the world,” Bradley explains. “And the problem I have perceived is that people look at big huge things, like [the] Kyoto Protocol, but aren’t changing what they’re doing in their individual lives. I have had people run up to me saying, ‘I’ve seen An Inconvenient Truth three times!’ And they will be holding a Styrofoam cup.”
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